Email intelligence for your whole sector

Stop reading your competitors’ emails. Start knowing what to send next.

PulseDAQ learns from hundreds of thousands of email newsletters across every sector. It benchmarks you against your whole sector, spots the offers, dates and themes nobody has claimed, and turns them into ideas for your next send.

Start free trial Why not just subscribe?

Your first completed report week is free, with no card required. Set up takes about two minutes.

CompareYou sent 4 emails. The median fashion brand sent 9.

Measured across 412 fashion brands, not just the eight you track.

GapNobody in your sector has mentioned Halloween yet.

By this week last year, 38% of fashion brands had.

IdeaLead with knitwear before the first frost on 5 October.

Searches for knitwear are rising and only one competitor has featured it.

Sample report, sample data

Why not just subscribe?

An inbox tells you what a few brands did. It can’t tell you what to do.

Most teams already subscribe to a few competitors. Here’s what that leaves out.

Why PulseDAQ →

Subscribing yourself

PulseDAQ

Who you seeThe handful of brands you already know aboutEvery brand we track in your sector, including the ones you’ve never heard of

The workAn inbox someone has to read, file and rememberEvery email read and tagged for offer, product, timing and tone

ContextNo way to tell if what they do is normal or unusualBenchmarked against hundreds of thousands of newsletters

What it showsWhat has already been sentWhat hasn’t: the dates, offers and themes nobody has claimed

IdeasWhatever the team comes up with on the dayIdeas drawn from what’s working in your sector and in others

What you get

Compare the whole sector. Spot the gaps. Get ideas you can use.

Compare yourself to the whole sector

Your named competitors are one line. Every brand we track in your sector is the other. See whether you’re sending more or less, discounting harder or softer, and whether a rival’s move is theirs alone or happening everywhere.

Sector Zeitgeist and Global Zeitgeist show what’s changing in your sector and across all of email.

Emails per week

You

Competitors

Sector

Emails with an offer

You

25%

Competitors

48%

Sector

58%

Average discount

You

–

Competitors

22%

Sector

24%

Spot the gaps before anyone else

Every report looks at the days ahead: occasions, TV, sport, weather and what people are searching for. For each one we show whether anyone in your sector has claimed it yet, so you can see where there’s room to go first.

The same goes for offers, products and themes your sector is quiet on.

Fri 2

National Poetry DayOccasion

Open

Sat 3

Strictly: week 3TV

2 competitors

Mon 5

First frost forecastWeather

Open

Thu 8

Rugby World Cup QFSport

1 competitor

Sat 10

World Mental Health DayOccasion

Open

Get ideas, not just information

PulseDAQ turns the comparison and the gaps into specific ideas for your next sends, each with the reason behind it. Some come from your sector, some from what’s working in other sectors, and some from your own best emails.

From your sectorSend a free returns reminder on Sunday morning.

Fashion brands that mention returns in autumn sends do it most on Sundays. None of your competitors has this month.

From Food & DrinkTry a payday countdown in the last week of the month.

Common in food and drink newsletters, rare in fashion. Nobody in your sector has used it this year.

From your own sendsBring back your “new in” layout from August.

It was your most product-heavy send, and product-led emails are rising across the sector.

Built on the whole market

Learned from hundreds of thousands of email newsletters.

We read newsletters from brands in every sector, not only the ones you name. That’s how your report knows what’s normal for your sector, what’s changing, and what has worked elsewhere that nobody in your sector has tried.

FashionBeautyFood & DrinkHome & GardenLeisure & TravelTechnologyHealthSport & OutdoorsKids & BabyPetsGiftsAdult & Relationships

How it works