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What’s in a report

One report, seven sections, every Monday.

It starts with what to act on and works outwards: you, your competitors, your sector, all of email, then the days ahead. Read it in the browser or take the PDF into a meeting.

01 · Section 1 of 7

Key insights

The week in one line, the three things worth acting on, and where you sit against your competitors and your sector.

  • A one-line summary of the week
  • Three actions, gaps or ideas
  • Your rank in your set
Key insightsnewlook.com · 14 – 20 Sep

A quiet week for you while the sector stepped up its autumn offers.

Your emails4–2 on last week
Sector median9+1
Your rank7 of 9in your set
1. Match the free delivery push5 of 8 competitors ran it this week
Act
2. Halloween is still unclaimedNobody in your set has mentioned it
Gap
3. Move your Tuesday send earlierSector opens peak before 08:00
Idea
02 · Section 2 of 7

Your activity

Your own sends, read the same way as everyone else’s so the comparison is fair.

  • Sends by day and time
  • Offers and products per email
  • Changes since last week
Your activity4 emails this week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
New season knitwear is hereTue 10:02 · 14 products
No offer
Your autumn wardrobe, sortedThu 12:30 · 22 products
No offer
Weekend edit: coats from £35Sat 09:15 · 9 products
Price-led
03 · Section 3 of 7

Competitor analysis

One block per competitor: how much they sent, when, what they offered and how that moved since last time.

  • Volume and cadence
  • Offers and discount depth
  • Week-on-week changes
Competitor analysis4 of 8 shown
BrandEmailsMain offervs last
asos.com920% off+3
urbanoutfitters.com13Free next day+5
riverisland.com6Free delivery £500
zara.com3None–1
04 · Section 4 of 7

Email teardowns

Every competitor email shown in full, with the details read off the creative so you don’t have to.

  • Subject, send time and offer
  • Products named
  • Palette, urgency and image density
Email teardownurbanoutfitters · Sun 20 Sep, 08:04
email screenshot
SubjectFree next day ends tonight
OfferFree next-day delivery, 24 hrs
Products
Cargo jeansFleeceBeanie
Palette
Urgency: highImage-heavy
05 · Section 5 of 7

Sector Zeitgeist

Every brand we track in your sector, so you can tell a rival’s move from a sector-wide shift.

  • Sector volume and offers
  • Rising subject-line themes
  • Most featured products
Sector ZeitgeistFashion · 412 brands
Emails3,806+12%
With an offer58%+6 pts
Avg discount24%flat
Rising in subject lines
Autumn editKnitwearFree returnsHalloweenLast chance
Most featured products
CoatsBootsKnitwearDenim
06 · Section 6 of 7

Global Zeitgeist

What’s catching on across all of email, and which sectors got there first.

  • Fastest-rising themes
  • Where each theme is spreading
  • What your sector hasn’t picked up yet
Global ZeitgeistAll sectors this week
Fastest-rising themes across all email
Halloween
Black Friday early access
Payday
Autumn
Free delivery
Early Black Friday is up in beauty and tech, but not yet in fashion.
07 · Section 7 of 7

Opportunity radar

The days ahead, who has already claimed each one, and ideas for what to send.

  • Occasions, TV, sport and weather
  • What people are searching for
  • Open dates and ideas
Opportunity radarThe next 10 days
Fri 2
National Poetry DayOccasion
Open
Sat 3
Strictly: week 3TV
2 competitors
Mon 5
First frost forecastWeather
Open
Thu 8
Rugby World Cup QFSport
1 competitor
Sat 10
World Mental Health DayOccasion
Open

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