Terms of service

1. Who these terms are between

PulseDAQ is a trading name of Little Warden Ltd, a company registered in England and Wales (company number 10836948) with its registered office at 35 Orchard Road, Leeds, LS15 7LP, United Kingdom. In these terms, "we", "us" and "our" mean Little Warden Ltd.

"You" means the business that uses PulseDAQ. PulseDAQ is for use in the course of a business, including by sole traders and freelancers. It is not for consumers, so the consumer protections that apply to personal purchases don't apply to it.

You accept these terms when you start a report or create an account. If you do that on behalf of a company or client, you confirm you're allowed to agree to these terms for them.

How we handle personal information is explained in our privacy policy.

2. What PulseDAQ does

You tell us your brand and the competitors you want to follow. We sign up to those brands' newsletters with email addresses we own, receive the emails they send, analyse them and give you a weekly report on what they sent, when, and how it compares with your own emails and your sector.

A few things follow from how that works:

• We can only report on emails a brand actually sends us. We can't promise that a brand will send anything, that it will send our addresses the same emails it sends its other subscribers, or that we will catch every email.
• Reports are produced automatically, using our own software and AI models, some of which are run by other providers. Summaries, offers, products, scores and categories can be wrong or incomplete.
• Reports are information to help you make decisions, not advice. Check anything that matters before you rely on it.

3. Your account

Give us accurate details and keep them up to date, particularly your email address and billing details. Keep your login safe and tell us straight away if you think someone else has used it. You're responsible for what happens on your account and for anyone you give access to.

When you add a colleague or client to a report, they get a view-only link that works without an account. Anyone with that link can read the report, so only share it with people you trust, and remove them from the report's settings when they no longer need it.

4. The free first report

Every new report starts with a free first report, and we don't ask for a card for it. It's there so you can see whether PulseDAQ is useful to you. We may decline or stop a free report, for example where the same brand has already had one or the service is being misused.

After the free report, you need a paid plan to receive new weekly reports.

5. Plans and payment

Our plans and what each includes are on the pricing page. Prices are shown without VAT. We add VAT where it applies, based on your billing country and VAT number.

• You pay in advance, monthly or yearly, by card or PayPal. Payments are taken by Braintree, a PayPal company.
• Your plan renews automatically at the end of each period, and we take the next payment, until you cancel.
• We email a receipt for each payment.
• If a payment fails, we'll tell you and try again. If it still hasn't been paid, we may pause your reports until it is.
• Plan limits, such as the number of reports and competitors and how often you can change competitors, are set out on the pricing page and in your account.

6. Price changes

We may change our prices. If the price of your plan goes up, we'll email you at least 30 days before the new price applies. It starts from your first renewal after that notice, so a yearly plan keeps its current price until it renews. If you don't want to pay the new price, cancel before it applies.

7. Cancelling and refunds

You can cancel at any time from your billing page. Your plan stays active until the end of the period you've already paid for, and it doesn't renew after that.

We don't give refunds for the unused part of a monthly or yearly plan, or for weeks in which a competitor sent no emails. This doesn't affect any refund you're owed under section 12 if we end the service, or any right you have by law.

Reports from weeks you've paid for stay in your account while it's open. If you close your account, we delete your reports and account details 90 days later, as explained in the privacy policy.

8. Using your reports

Within your business, and with your own clients, you can use what's in your reports however you like. You can share them, quote them, and publish figures and findings from them, for example in a presentation, a pitch or a blog post.

What you can't do is resell PulseDAQ or its data. That means you can't sell or license reports, report data or access to PulseDAQ as a product or service in their own right, or use them to build a competing service or dataset.

The emails shown in reports were written and sent by other brands, and their content belongs to them. If you republish an email, its images or its wording, you're responsible for making sure you're allowed to.

9. Things you must not do

• Use PulseDAQ for anything unlawful, or in a way that harms other people or businesses.
• Try to get into parts of PulseDAQ, our systems or other customers' accounts that you haven't been given access to.
• Copy, scrape or download PulseDAQ data in bulk with automated tools, or try to copy or reverse engineer the service.
• Disrupt PulseDAQ or put an unreasonable load on it.
• Pass off reports as something other than what they are, or remove information about where they came from in a way that misleads people.

10. What belongs to whom

PulseDAQ, its software, design and analysis, and the reports themselves belong to us. We give you the right to use your reports as set out in section 8 for as long as you have access to them.

The information you give us, such as your website and your choice of competitors, stays yours. You let us use it to run PulseDAQ for you.

Every brand's newsletters, including your own brand's, are treated the same way. We include them in sector figures and in our public insights, such as the Black Friday pages, which can name brands. We never say publicly that you're a PulseDAQ customer without asking you first.

11. Changes to the service

We keep improving PulseDAQ, so features, sections of the report and how they're worked out will change over time. If we make a change that significantly reduces what your paid plan includes, we'll tell you in advance and you can cancel.

We aim to keep PulseDAQ running all the time, but we can't promise it will always be available or free of errors. We sometimes need to take it offline for maintenance.

12. When we can suspend or end your account

We can suspend or close your account if you don't pay, if you seriously or repeatedly break these terms, or if we have to by law. Where it's reasonable, we'll warn you first and give you a chance to put things right.

We can also stop offering PulseDAQ altogether, or end your account for another reason, by giving you at least 30 days' notice. If we do that, we'll refund the part of any payment that covers the time after your access ends.

13. Our liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't allow us to limit.

Apart from that:

• We're not liable for indirect or consequential loss, or for loss of profit, revenue, business, contracts, goodwill or data, however it's caused.
• We're not liable for decisions you make based on a report.
• Our total liability to you for everything arising from PulseDAQ and these terms is limited to the amount you've paid us in the 12 months before the event that led to the claim.

14. Changes to these terms

We may update these terms. We'll put the new version on this page with a new date. If a change makes a real difference to you, we'll email you at least 30 days before it applies. If you keep using PulseDAQ after that, you accept the new terms. If you don't want to, cancel before they apply.

15. Law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute about them. If you have a problem, please talk to us first. Most things can be sorted out quickly.

If any part of these terms can't be enforced, the rest still applies. If we don't enforce a term straight away, we can still enforce it later. You can't transfer your account or these terms to someone else without our agreement.

16. Contacting us

Send us a message through the contact form, or write to Little Warden Ltd, 35 Orchard Road, Leeds, LS15 7LP, United Kingdom. We'll send notices about your account to the email address on it.