UK retail newsletters · figures to 13 November
Black Friday 2026 in Gifts, Cards & Lifestyle
We read the newsletters UK brands send their subscribers, every day. Here is how the Black Friday run-up is going in Gifts, Cards & Lifestyle: who has started, how early, and how deep the discounts go.
of UK brands in Gifts, Cards & Lifestyle have mentioned Black Friday so far.
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- 8% of UK brands in Gifts, Cards & Lifestyle have mentioned Black Friday in a newsletter, up from 3% a week ago. Across all sectors it is 16%.
- 57% of them are already emailing about Christmas.
- The emoji of the season so far is 🖤, in 7% of Black Friday subject lines.
Who has started
Share of UK brands in each sector that have mentioned Black Friday, and Christmas, in at least one newsletter this season. Pick a sector to see its own page.
| Sector | Black Friday | Christmas |
|---|---|---|
| Baby & Toddler+7 pts on last week | ||
| Home & Living+12 pts on last week | ||
| Toys & Games+15 pts on last week | ||
| Building & Trade Supplies+15 pts on last week | ||
| Electronics+8 pts on last week | ||
| Health & Beauty+13 pts on last week | ||
| Sports+11 pts on last week | ||
| Clothing Accessories+11 pts on last week | ||
| Vehicles & Parts+7 pts on last week | ||
| Animals & Pet Supplies+9 pts on last week | ||
| Hobbies & Crafts+9 pts on last week | ||
| Retail & Marketplaces+6 pts on last week | ||
| Clothing+10 pts on last week | ||
| Travel & Hospitality+8 pts on last week | ||
| Smoking & Vaping+7 pts on last week | ||
| Media+5 pts on last week | ||
| Manufacturing & Industrial+4 pts on last week | ||
| Beverages+5 pts on last week | ||
| Gifts, Cards & Lifestyle+5 pts on last week | ||
| Business Services+2 pts on last week | ||
| Food+5 pts on last week | ||
| Dining & Food Services+1 pts on last week | ||
| Entertainment+1 pts on last week | ||
| Leisure Attractions+2 pts on last week | ||
| Software & Internet+1 pts on last week | ||
| Charity & Non-Profit |
How the run-up is building
Week by week since the start of October, across the UK. A lighter column is a week that isn’t over yet.
See the figures
| Week of | Brands started | Emails mentioning it |
|---|---|---|
| 28 Sep | 0% | 0% |
| 5 Oct | under 1% | under 1% |
| 12 Oct | under 1% | under 1% |
| 19 Oct | 1% | 1% |
| 26 Oct | 4% | 4% |
| 2 Nov | 10% | 12% |
| 9 Nov (so far) | 16% | 18% |
How deep the discounts go
The biggest percentage off named in each Black Friday email in Gifts, Cards & Lifestyle.
The typical headline discount: half of Black Friday emails lead with more, half with less.
- Under 20%9%
- 20 to 29%20%
- 30 to 39%17%
- 40 to 49%11%
- 50% or more43%
- 45% say “up to”, so the headline figure is the best case, not the usual one
- 25% carry a discount code
- 39% offer free delivery
Using these figures
Share the infographic
One picture with this week’s figures for Gifts, Cards & Lifestyle: the share that have started, who is ahead, the typical discount and the emoji of the season. It is redrawn every hour, so it always matches this page.
Download the infographic (PNG)
Embed it in an article
<a href="https://pulsedaq.com/insights/black-friday-2026/gifts-cards-lifestyle"><img src="https://pulsedaq.com/insights/black-friday-2026/infographic.png?market=uk§or=gifts-cards-lifestyle" alt="8% of UK brands in Gifts, Cards & Lifestyle have mentioned Black Friday in a newsletter, up from 3% a week ago. Across all sectors it is 16%. Source: PulseDAQ" width="540" height="675"></a>
The picture links back to this page, so readers can see the latest figures.
Cite them
PulseDAQ, “Black Friday 2026: Gifts, Cards & Lifestyle (UK)”, figures to 13 November 2026, https://pulsedaq.com/insights/black-friday-2026/week/2026-11-09
The link is this week’s dated copy, so it keeps showing the figures you quoted.
Embed the live chart
<iframe src="https://pulsedaq.com/insights/black-friday-2026/embed/sectors?market=uk" title="Black Friday 2026: Gifts, Cards & Lifestyle (UK)" width="100%" height="640" style="border:0"></iframe>
It updates itself every hour and links back here.
Writing about it?
We can send you the figures for a sector or market, or talk you through how we count. Get in touch.
Earlier weeks: 2 Nov
How we count
A brand counts as having mentioned Black Friday once one of its newsletters names it, in the subject line or the email itself. Shares are of UK brands that have sent us a newsletter since the start of October, and only sectors where we follow enough brands to say are shown. Discounts use the largest percentage off named in each email. The emails shown are real newsletters, as subscribers received them. The figures are worked out from every newsletter we receive, not a survey, and this page updates every hour until Christmas.
Last updated 13 November 2026, 23:10.